Highcolor Sports LED Solution
Pitch-Side LED Advertising Boards for Stadium Sponsorship and Broadcast Visibility
Highcolor pitch-side LED systems create a continuous digital advertising surface around the field, combining sponsor flexibility with the visibility, protection and serviceability required at field level.
Purpose-built information
Design the Display Around What Spectators Need to See
Highcolor pitch-side LED systems create a continuous digital advertising surface around the field, combining sponsor flexibility with the visibility, protection and serviceability required at field level.
The final system should be based on the sport rules, venue geometry, viewing distance, operating environment and the data or video sources available at the venue.
Typical information / functions
Application requirements
What This Display System Needs to Deliver
The goal is not to add features for their own sake. Each display element should improve game information, venue operation, spectator experience or commercial value.
Dynamic sponsor rotation
Replace static boards with scheduled digital campaigns.
Broadcast-facing content
Configure refresh and content presentation for camera-facing applications.
Flexible perimeter length
Build modular runs around the pitch according to venue geometry.
Event branding
Switch graphics between sponsors, competitions and venue events.
Operational access
Plan cabling, power and maintenance for field-level installation.
System integration
Coordinate perimeter content with ribbon and main video displays.
B2B specification framework
Define the System Before Choosing the Hardware
Use these requirements as the quotation checklist. Exact LED parameters and interfaces should be confirmed after Highcolor reviews the project information.
Brightness, environmental protection, refresh rate, dimensions and protocol compatibility depend on the selected configuration. Confirm these values in the project-specific technical proposal.
Why solution engineering matters
Scoring, Video and Venue Content Must Work as One Operational System
For B2B projects, the display is only one layer. Data input, video processing, control, power, structure, cabling, maintenance and event workflow need to be resolved before installation.
Project workflow
From Requirement to Commissioning
Venue Review
Sport, drawings, screen position, dimensions and viewing distance.
Data & Content
Define scoring fields, data sources, video and advertising requirements.
System Design
Confirm LED format, structure, control, power and maintenance approach.
Production & QC
Manufacturing, assembly, calibration, aging and pre-shipment inspection.
Commissioning
Installation coordination, system setup and ongoing technical support.
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Explore this solution →Buyer FAQ
Pitch-Side LED Advertising Questions
What is a pitch-side LED advertising board?
It is a modular LED display installed around the edge of the playing field to show animated sponsor, event and branding content.
Is pitch-side LED the same as a stadium video board?
No. The main video board is a large viewing screen for video, replay and information. Pitch-side LED is a long, field-level advertising system.
What matters for televised events?
Refresh performance, viewing angle, brightness, camera positions and the content itself should be evaluated together to reduce visible artifacts and keep branding readable.
Can the length be customized?
Yes. Perimeter systems are modular, so the final run can be planned around field dimensions, entrances, team areas and venue restrictions.
Request a configuration
Send Us the Venue Requirements
Share the sport, screen dimensions, viewing distance, required scoring fields, video requirements, installation environment and target schedule. Highcolor can prepare a project-specific LED display proposal.
